If you want to appeal to the search engines then you need to make sure your website remains fresh and up to date. A lot of people talk about getting to number one on Google, but they dont often tell you how much work is involved in staying there.



Here's the deal" if you want to get to the top and stay there, you need to put some blood sweat and tears into it and be prepared to tweak your website routinely to remain on or near the top of the rankings. Why? Its because Google and MSN then recognises your website as one that is current and up to date, rather than one which is neglected and hasnt been updated in weeks or months.

A lot of experts think that you need to make big changes, but that isnt the case. Updating your site could be as simple as changing a paragraph that just doesnt flow well, or adding a couple of extra links here and there, or any one of a dozen other small processes that serve as the ideal update to let the search engines know that you are still there, working to create a site that will be even better in the long term than it is in the short term.

Regular changes and additions also give your website visitors a good reason to come back. If they know there is going to be new regular content every time they visit your site, then you are going to get more repeat traffic and that leads to better search engine rankings and sales in the long run.

The trick is to make little changes often, rather than go for massive changes once in a while. Small and regular effort will bring better results and more repeat traffic both in the short and the long term.