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Black And White Space

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The other day, I was having dinner at a roadside café and I noticed that the little sugar bags that came with my coffee had ADVERTISEMENTS on them.



That's your classic use of “white space”. So, you make sugar in little paper bags, millions of them, and your company logo is on the front – and the back of it is EMPTY.

These little sugar bags are handled by MILLIONS, likewise, who are sitting down to relax and have very little else to do whilst they are waiting for their food, or for a meeting, or to rest than to LOOK AT THE AD.

Being little sugar bags, as they are, they also make the perfect mini calling card that you can put in your pocket or in your wallet – and take the ad, the phone number, the web site with you.

How cool is that?

I'm just wondering how much extra business and extra money that generated for the broker, the sugar company and the advertisers – all from a little square of white space the size of a postage stamp.

White spaces are everywhere.

They are on your web pages, at the bottom of your emails, on the back of your sales letters, on the back of your business cards, on the side of your catalogue, over the door of your building, on the T-shirts of your employees, on the boot of your car (and probably metaphorically in your mind as well!).

You can USE these white spaces to sell to others, or to advertise your own stuff – highlight more benefits, add testimonials, inform or educate your customers, make them aware of special offers. You can trade your white space with others to gain access to their markets – it's pretty endless, really!

So today, let's think up ONE white space that readily springs to mind which you have and you can USE to get more profit, right away and without any further ado.

Your 60 seconds starts – right now!
Black And White Space
I'm sure you've seen a few website that cover every inch of the page with text, graphics, or links. Information overload is never a good thing. This is where a basic print design concept known as "white space" can save the day.

It's worth mentioning that white space doesn't have to be white. Your background can be any color you choose, for more detail go to: www.magic-mini-site.com.just be sure to leave "empty" space. The effect will be the same as if the empty space was actually "white". Designers that work with catalogs, magazines, and other print media, know the value of white space. In the design field, it's also known as "negative space".

Using too little white space makes readers feel uncomfortable. If the page is overwhelming or cluttered, then readers will move on to a more pleasing site. On the other hand, if you have too much white space, readers may think you have nothing to say. Your job as a designer is to be sure there's an equal balance of white space.

White space is basically any space on a page that's devoid of text or graphics. Some inexperienced designers call it "blank space", and think they should fill as much as possible. But experienced designers usually embrace white space, and realize it helps draw attention to what's important.

Have you ever studied a magazine layout? If not, you should. You can learn a lot about composition just by viewing a basic magazine layout. Some of the same rules that apply to print media should also apply to the web.

Once you start paying attention, you'll notice that most magazines make good use of white space. Although web design and print design are different, the rule of white space still applies.

The white space of a website, or printed page, provides a dramatic frame for photography, clip images, for more detail go to: www.magic-mini-site.com. and text. It also makes for easier reading. The more crowded a page, the more difficult it is for readers to focus on a specific element.

For example, let's say you want to draw attention to your logo. If you place the logo among too many competing elements, then it will be lost in the shuffle. By surrounding the logo with a significant amount of white space, it will stand out on the page.

It can be a challenge to create white space when there's so much to be said. However, it is important because it guides reader's eyes from one element to the next. When you're designing a website, remember that white space provides balance and emphasis to a page.

White space is even more important for a website because reading from the web is hard on the eyes.

By providing an ample amount of white space, reader's eyes and brains will be better able to process your information. The white space you create can be an effective and simple way to make your page pop. Clean and simple designs are beautiful and easy on the eye. White space makes your page look attractive, professional, and legible. That helps make a successful site.

Want Professional Graphics For Your Websites In Less Than 72 Hours! Let eCoverGeeks design your websites/Blogs, guaranteed to boost your sales and conversion rates, check out our stunning portfolio at.
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About Author
Both Silvia Hartmann & Shilpa Singh are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Silvia Hartmann has sinced written about articles on various topics from Site Promotion, Marketing and Gift Ideas. . Silvia Hartmann's top article generates over 5400 views. Bookmark Silvia Hartmann to your Favourites.

Shilpa Singh has sinced written about articles on various topics from Wellness, Marketing and Debt Reductions. http://www.handy-color-schemer.comhttp://www.web-audios-plus.com. Shilpa Singh's top article generates over 22200 views. Bookmark Shilpa Singh to your Favourites.
Bluetooth Enabled Cordless Phones
This wireless technology is undoubtedly here to stay and will grow more common as it is integrated into more and more commercial applications
 
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