Better website ROI (return on investment) is a goal that anyone who runs a website is interested in. Webmasters are always searching for new ways to generate money from whatever traffic they are able to get to their sites. Until recently, all website income was generated from some action that website visitors had to take once they landed on the site, whether that be purchasing something from the site (or eventually purchasing something from a follow-up email campaign), or clicking on some type of pay per click (PPC) ad such as a banner ad or Google Adsense ad. As we all know, just because someone visits your website, it doesn't mean they are going to generate money for you. PPP ads are short (about 5 second) audio ads that play automatically when a visitor lands on a page that is set up with the PPP java scripting. Because of this, all traffic to the site means money to the webmaster, until now, that is!



Better website ROI can actually be guaranteed through a new kind of web-based advertising called Pay Per Play (PPP). PPP ads have some similarity to pay per click ads in that the webmaster is paid a percentage of the amount paid by the advertiser for the advertising. The difference is, with PPP advertising the webmaster gets paid whenever someone visits a page that is set up with the PPP scripting - the visitor doesn't have to click on an ad or do anything other than simply visit the page. Another big difference and advantage of PPP ads for webmasters is that PPP ads do not redirect the visitor away from the webmaster's site as with a pay per click ad.

PPP ads assure webmasters of better website ROI from the direct payments alone, and because they do not redirect visitors away from the webmaster's site, visitors tend to stay longer and have more opportunity to buy from the webmaster's site. PPP ads are short (about 5 second) audio ads that play automatically when a visitor lands on a page that is set up with the PPP java scripting. Because of this, all traffic to the site means money to the webmaster, and PPP based ad payments are comparable with what webmasters currently earn on a PPC basis.

In addition, at least for the short-term, multi-tiered affiliate earnings are available for webmasters who get involved with PPP ads. One such program offers the webmaster 25% on whatever advertisers pay for ads on the webmaster's own sites, plus 5% on all ad revenues for ads placed on the sites of other webmasters referred to the program. So, not only does PPP result in better website ROI directly on the webmaster's own sites, but he or she can make residual income on the advertising placed on other webmasters' sites.

PPP is a new opportunity that provides all webmasters with considrably better website ROI.