Most of us have a digital camera and can record the important events in our lives with it. But there are times when it is worth paying a professional to do it right. One such occasion is when getting the portrait of a person or group. It will of course cost more than if you did it yourself. But you will be making an investment in the future by recording a reminder of the past. Such occasions mean you will want to choose a photographer wisely. Below are eight principles designed to help you with this decision.

1) Location- Is the studio close enough to your home to be convenient? Remember that you will probably have to go there at least three times, to get the picture made, to make a choice, and to pick up the final product. Too, is it accessible or do you have to cross a heavy traffic area?

2) Facility- One family got up early on a Saturday morning to meet their appointment for a family portrait only to find the studio was too small to get everyone in the picture. Is the studio large enough to accommodate the group you want photographed?

3) Punctuality- If you have made an appointment, are they on time? Are you allowed sufficient time to get the picture right? They will promise that the proofs and/or final prints will be done on a certain date. Are they? Perhaps you will want to check their reputation in this area with others who have gone there before you.

4) Personality- Do the employees look sharp? Is the receptionist and/or photographer friendly? Do they treat you with respect? Are they personable? Are they patient with small children and babies? Are they willing to accommodate special needs people? Usually portrait time means the whole group has been under stress to get clean and dressed and there on time. That means smaller children may show it by refusing to smile. The photographer should be able, under most circumstances, to overcome these everyday occurrences.

5) Skill- Is the lighting shadow free? This is often the one area amateurs are least able to imitate. Also, a skilled photographer should be able to arrange the group so it is balanced, key people are highlighted, and everyone can be seen. They should be able to quickly arrange the group to make an attractive photograph.

6) Choice- A good photographer will take ample pictures so that you have plenty of choices. Are the proofs ready to view immediately or will you have to return? Will they make recommendations that are in your best interest and not just their pocketbook? Are they able to present the various packages without putting you under pressure?

7) Integrity- Is the firm honest? If they promised you one free 8 X 10, will they keep that promise? Are the pictures ready when they said they would be? When you leave, would you say it was a good overall experience?

8) Price- Obviously, professional photography will be more expensive than taking the pictures yourself. After all, they must pay for quality cameras, staff, and facilities. Just be sure that their price is competitive. If you call several firms and compare prices, you will at least be sure you are not cheated.

Speaking from experience, it can be stressful getting a good family portrait, especially if you have small children. By following these principles in selecting a photographer, you can turn it into a good experience and an investment in memories worth keeping.