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Lean Six Sigma Book

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For better understanding, we'll discuss the basic characteristics of QFD, its functionalities and its deployment process in detail.



How QFD Is Different?

QFD is different because unlike most of the other quality management tools that primarily focus on eliminating features or components that customers do not like, it concentrates more on adding new features and components in line with customer needs and expectations.

In effect, QFD basically aims at delighting customers, rather than just focusing on satisfying their most basic needs and expectations.

How Is QFD Deployed?

In most companies, QFD deployment is usually a four-step process. In the first step, the main aim is to convert ambiguous customer inputs and feedbacks into measurable terms. Since accuracy is vital, QFD relies only on data collected with the help of Six Sigma tools such as VOC (Voice of the Customer). In this same step, the other important objective is to identify key features or components as stated by the majority of customers, which can be incorporated in the existing or a completely new product or service.

However, since it is often not feasible to cater to each and every demand, companies usually select only those features or components that can be incorporated without causing an unnecessary drain on the company's resources such as finances, materials, infrastructure, technology, and manpower. In effect, the aim is to select only those deliverables that contribute the most to customer satisfaction levels.

The second and third steps in the QFD deployment process are normally carried out in a synchronized manner because what follows from the second step usually determines what happens in the third step and vice-versa. Taken as one, both the steps basically represent a trail and error process, wherein different alternatives or options are suggested and tested simultaneously.

The main objective is to select only those changes or modifications that hold the most potential in terms of their ability to satisfy customers. This step is often considered to be the most important because it determines the shape, design, and other associated features of the final offering. As such, companies need to be extra cautious during the second and third phase of the QFD deployment process.

The Final Step

The fourth and final step is basically the control phase, where automated as well as manual control systems are put in place to measure the effectiveness of the implemented changes and modifications. Quality deployments that pass the control phase are generally made available for mass production whereas deployments that fail the test are referred back to the first step. This process is continued until the desired Six Sigma efficiencies are achieved.

It is recommended that companies to go through all the four steps, but if certain practicalities are to be considered, then they are free to tweak the QFD deployment process. The only thing they should not do is lose their focus on the main objective (i.e., delighting their customers).
Lean Six Sigma Book
Many service sector companies have no doubt successfully deployed Six Sigma and are currently deriving its benefits, but you just cannot declare Six Sigma as the best based on this because what is also true is that the statistics are the same for service sector companies that have failed to derive any real benefits from Six Sigma deployments.

Why Failure Rates Are Higher In Mobile Workforces

Statistical data also suggests that the largest incidence of Six Sigma setbacks has been noticed in niche domains such as sales and marketing that mostly comprise of mobile workforces. So, what is the main reason for this mismatch? Well, it is obviously because the concept of deploying Six Sigma in mobile workforces is a relatively new one.

Since all new concepts go through a trial and error phase until they are perfected, it does not come as a surprise that many service sector companies have failed to derive the benefits of Six Sigma deployments. In effect, it means that the failures are mainly due to the inability to make the right use of Six Sigma tools and techniques rather than the concept of Six Sigma as is generally believed.

The truth in fact is that Six Sigma can be made to work for mobile workforces in quite the same way as it might work for manufacturing business units. Explained below are some essential tips that will help in achieving the above stated objective (i.e. deploying Six Sigma in mobile workforces).

Highlight the Benefits to Mobile Workforces

Mobile workforces, such as sales personnel, usually have an autonomous work style and are not forced to follow standardized procedures and policies. This is usually because in their business what really counts is the end result and not the method that might have been utilized for achieving the desired results. This is exactly the reason why mobile workforces generally do not take too well to standardized procedures as they may be asked to follow during Six Sigma deployments.

Now, this might look like an insurmountable problem, but it is certainly not so and can be overcome just by highlighting the prominent benefits to the targeted mobile workforces. However, it's recommended that team leaders exercise patience obviously because it will take time to change old habits and move over to a new setup.

Offer Special Incentives

To speed up the changeover process, businesses can launch special incentive schemes, targeting mobile workforces who might be willing to shift to the new setup. The incentives may also be offered in the form of a compensation package, targeting mobile workforces who after shifting to the new setup might be finding it difficult to achieve the same results as earlier. Team leaders are advised to keep a close eye on the activities of their mobile workforces because even though quite effective, incentive schemes also hold a great potential for misuse.

Apart from these, businesses should also conduct regular meetings and seminars to discuss the relevancy of the suggested changes and also to ensure that mobile workforces do not lose their interest midway. Deploying Six Sigma in mobile workforces and deriving the associated benefits will then be as easy as cruising along an open highway.
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Tony Jacowski has sinced written about articles on various topics from University, Six Sigma and Information Technology. Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solution's Six Sigma Online offers online six sigma training and certification classes for lean six sigm. Tony Jacowski's top article generates over 90500 views. Bookmark Tony Jacowski to your Favourites.
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